How to Promote KDP Books on Pinterest
Do you want to sell more low and medium content books but don’t know where to start? Understanding how to promote KDP books on Pinterest could be the missing piece to increasing your book sales.
With millions of users looking for creative ideas and products, Pinterest is a goldmine for promoting KDP books like journals, planners, and coloring books. Imagine turning your hobby into a profitable business by simply pinning your books on Pinterest.
Sounds exciting, right?
In this post, we’ll cover everything you need to know to promote your KDP books on Pinterest. We’ll explain why Pinterest is the perfect place to market them and give you step-by-step tips to get started.
By the end of this guide, you’ll have all the tools and knowledge to boost your book sales and reach a wider audience.
Table of Contents
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Why Promote KDP Books on Pinterest?
It is a smart move to promote KDP books on Pinterest, especially if you’re looking to reach a wide audience and boost your sales. Let’s take a look at the benefits and audience potential of using Pinterest for your promotions.
Benefits of Using Pinterest for Promoting KDP Books
Promoting your KDP books on Pinterest comes with many advantages. Let’s explore why this platform is a powerful tool for reaching potential customers and boosting your sales.
Visual Appeal
Pinterest is a visual platform, which means it’s all about images and videos. This is great for low and medium content books because it provides you with the opportunity to show off the cover designs and interior pages. Eye-catching pins can attract attention and make people curious about your books.
Long Lifespan of Pins
Pinterest has a long lifespan, and it can continue to show up in users’ feeds for months or even years. This means you can promote KDP books on Pinterest and they can keep getting noticed long after you first pin them.
SEO-Friendly
Pinterest works like a search engine, so when you use keywords in your pin descriptions, titles, and boards, it helps people find your books. This makes it easier for potential customers to discover your KDP books when they search for related topics.
Large User Base
Pinterest has millions of users who are always on the lookout for new ideas and products. Whether you’re selling journals, planners, or coloring books, there’s a good chance your target audience is on Pinterest.
Targeted Traffic
Promote KDP books on Pinterest to reach people who are ready to make a purchase. People use Pinterest to plan and make decisions. This means they are often looking to buy something or start a new project.
Community and Sharing
Pinterest is a place where people love to share ideas. When someone pins your KDP book, it can get re-pinned by others, spreading the word even further. This sharing aspect helps your books reach an even larger audience without much extra effort on your part.
By using Pinterest, you can tap into a huge, engaged audience that is interested in the kinds of products you’re offering. It’s a powerful tool for promoting your KDP books and can help you grow your business effectively.
How to Promote KDP Books on Pinterest
Promoting KDP books on Pinterest can be a game-changer for your sales. Whether you’re new to Pinterest or have some experience, following these steps will help you reach more people and boost your book sales. Let’s break it down step-by-step.
Set Up Your Pinterest Business Account
Before you can promote your KDP books on Pinterest, you will need to set up a free Pinterest business account because it offers more features that can help you promote your books effectively.
If you don’t have a Pinterest account yet, go to Pinterest.com, click on “Business” at the very top of the homepage, and then click on one of the “sign up” buttons.
Lets go through and create a brand new account. Once your account is set up, you are ready promote low content books on Pinterest!
Go ahead and enter your email address, create a password, enter your date of birth, and then click on the red “Create Account” button. If you already have a Pinterest account, you can click on the “Log Into Existing Account” button.
You will now choose an option from the “Describe Your Business” page. For this option, I will select the “content creator” option, and then click on the “next” button.
Enter your business name, country or region, and your website if you already have one. If you don’t have a website yet, don’t worry. Just click the box that says, “I don’t have a website.”
If you do not have a website, you may want to consider setting one up to effectively promote your low content books on Pinterest since you would be able to drive traffic to your other low content books. capture their email address, and more.
On the next page you will have a list of options to choose your business goals and the focus of your brand. Create an ad to grow our audience, or showcase your brand by build your profile. You will want to select the “Build Your Profile” button, and click the “Next” button.
Optimize Your Profile
Fill out your profile with a clear profile picture, a compelling bio, and a link to your website or book listings.
Use keywords related to your KDP book niche in your bio to help people find you. You will also want to verify your username is correct.
Once you are finished updating your profile, click on the “save” button at the bottom of the screen.
On the left side of the screen there are a list of setting, you will want to go through each tab to ensure that everything is filled out correct to help you to promote KDP books on Pinterest successfully.
1. Account management
The account management tab in your Pinterest profile is where you handle important account settings. Here, you can change your password, switch to a personal account, and update your contact name, date of birth, and business type.
You can also choose your country, language, and up to four community information categories like disability, woman-owned, Native American, and African American.
Additionally, you can set up to three business goals and find options to deactivate or delete your account.
Once you are finished updating your account information, click save
2. Profile visibility
The Profile visibility section in your Pinterest profile lets you control who can see your profile and pins.
You can make your profile private, so only people you approve can view your profile, pins, boards, followers, and following lists. It also allows you to hide your profile and boards from search engines like Google.
3. Tune your home feed
The Tune your home feed section lets you customize what you see on Pinterest. You can edit the details Pinterest uses to recommend ideas to you, making your feed more personalized. These details are private and won’t be shown to others.
4. Claim Account
Be sure to claim your Instagram, Website, and Shopify Store if you have one.
5. Bulk Create
Pinterest’s “Bulk create Pins” feature allows you to automatically publish Pins by connecting an RSS feed or using a .csv file to upload multiple videos and images at once.
6. Social Permissions
The “Social permissions” tab on Pinterest, you can choose how others interact with you on the platform and manage permissions for the latest features (
7. Choose Notifications
Choose what notifications you want to receive from Pinterest, and how you want to receive them.
8. Privacy and Data
Take a few moments to go through the “Privacy and Data” section to decide what information you would like Pinterest to share with advertisers.
9. Security
You can enable two-factor authentication, manage login options with social accounts, track app logins, and review connected devices to revoke access if needed.
10. Branded Content
The “Pinterest Branded Content Program” is a paid partnership where you can connect with related brands. While this may be an addition way to promote low content books on Pinterest, you should spent your time getting familiar with Pinterest first.
11. Add a Cover Photo
To add your cover photo, go to the top right corner and click on your profile photo.
Click on the “+” icon, select the photo that you would like to add as your cover image, crop the image if needed, and click on the “done” button.
Take a look at a Pinterest Cover Image that my friend, Beth Ann from bethannaverill.com created for her business.
If you do not have a cover image, you can always go to Canva to create one.
12. Save Pins
To give Pinterest an idea of what our account is all about, we will want to save a few relevant pins to our profile.
Scroll down to the bottom of the page, and click on “Find Ideas” button. You will want to spend a new minutes looking through some related pins.
Hover your mouse over the pin that you want to save, the red “save” icon will appear, click on “save,” create a board by entering a board name in the text box, and click on the “create” button.
Add a few more pins to this board, or you can create a new board to save your pins to.
Prepare Your Account to Promote Your KDP Books
Now that your Pinterest account is all set up and optimized, it is time to prepare your account to promote your KDP books on Pinterest. We will walk you through each step to set your account up for success from the start.
Finding Keywords on Pinterest for KDP Books
Finding relevant keywords for your KDP books on Pinterest is easy and free with the search bar! Start by typing in a broad term related to your book’s topic or niche. As you type, Pinterest will auto-suggest popular search terms that you can use as a starting point.
Once you hit enter, pay close attention to the “keyword bubbles” that appear below the search bar. These are additional keywords and phrases that are closely related to your search and are frequently used by Pinterest users.
You can also scroll down and look for the “Related Searches” section, which offers even more keyword ideas for you to explore.
Create Boards
We already created at least one board in the previous section to add our saved pins to, but now we are doing to dig a little deeper into boards.
To successfully promote KDP books on Pinterest, our Pinterest boards will need to be optimized for search.
To create a new board, click on your profile image from the Pinterest homepage (if you are not already inside of your profile).
From your Pinterest profile, click on the “+” button that appears to the right of the screen, and then click on “board.”
You will need to create a name for your new board. Think of some terms that your audience would type into the Pinterest search bar to find your book.
After creating your board, a window with a list of pins will pop up. You can add a few of these pins to your board if you wish, or just select the red “Done” button at the bottom of the page.
Click on the 3 dots that are located next to the name of your board, and then select the “Board” option.
Create a board description that is very clear, descriptive, and contains keywords that your reader would type in to find your book.
You also have the option to make your boards secret by scrolling down the page just a bit further. When you are done editing your board, hit the “Done” button.
Adding Pins
Creating pins to promote KDP books on Pinterest is fairly simple, even if you are not a designer.
Click on your profile icon at the top right of the screen to add your Pinterest pins. Scroll down the page just a little, click on the “+” icon, and select the “pin” option.
To publish you pin you will need to do the following:
- Upload an eye-catching image that is Pin worthy
- Enter a title that accurately describes your low content book. Try to include relevant keywords to your titles when possible.
- Write a pin description that is very clear, descriptive, and includes keywords.
- Add the link to your book
- Choose the board that you will be adding this pin to.
- Add tagged topic or tag products if you choose to do so. This is completely optional.
- You have the option to publish your pins at a later date, which helps you consistently promote low content books on Pinterest.
- Under more options, you have the ability to allow people to comment and show similar products.
- Publish your pin once you are finished!
You now have your first pin published, and you are ready to consistently promote KDP books on Pinterest so you can start driving more traffic to your Amazon author page.
If you would like to learn even more about Pinterest, Amy LeBlanc has an amazing program that will help you level up your Pinterest game.
Want to Learn More About Pinterest?
Amy Leblanc is a Pinterest expert, and can help you master the platform so that you can successfully promote your low content books on Pinterest. Check her out!
Start Promoting Your KDP Books on Pinterest Today
You did it! You’ve learned how to promote KDP books on Pinterest so that you can drive more traffic to your books, and make more sales. Just stay consistent on Pinterest, and you will do great!
Want to become a Pinterest expert? Amy LeBlanc’s free guide will help you learn even more tricks. Good luck!
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Frequently Asked Quesyions
How do I get my KDP books noticed on Pinterest?
To get your KDP books noticed on Pinterest, focus on creating eye-catching pins that showcase the key features of your book. Use high-quality images, compelling text overlays, and design elements that resonate with your target audience.
Optimize your pins with relevant keywords, including “promote low content books on Pinterest,” in the pin title and description to improve searchability.
Joining group boards and actively participating in Pinterest communities can also increase visibility. Additionally, be consistent with pinning and engage with others’ content to build a following.
How often should I pin my KDP. books on Pinterest?
Consistency is key when promoting low content books on Pinterest. Aim to pin your books at least once a day, but don’t be afraid to increase this frequency to 5-10 times a day if you have a variety of pins or boards to share.
You can also repin your content to different boards over time to keep it in circulation.
Using a scheduling tool like Tailwind can help you maintain a steady pinning schedule and reach a wider audience without feeling overwhelmed.
Can I use Pinterest ads to promote my KDP books?
Yes, you can use Pinterest ads to promote your KDP books on Pinterest. Pinterest offers several ad formats, such as Promoted Pins, which can help your content reach a larger audience. By targeting specific keywords, demographics, and interests, you can effectively get your low content books in front of potential customers. This can be especially useful if you’re just starting out or looking to boost the visibility of a new book. Make sure to monitor your ad performance and adjust your strategy to maximize your return on investment.
Should I collaborate with influencers to promote my KDP books on Pinterest?
Yes, collaborating with influencers can be a great way to promote your KDP on Pinterest. Influencers can help you reach a larger audience and add credibility to your books. Choose influencers whose audience aligns with your target market for the best results.
How Can I learn more about Pinterest?
Amy Leblanc is a genius when it comes to mastering the Pinterest platform. She has an amazing Free Pinterest course, as well as other great resources.